Hello everyone welcome to the Behamer website today you will learn what is SEO and how does it works so this article learn you an idea of different aspects let’s start with a brief definition of search engine optimization.
What Is SEO and How Does It Work – (2023) Complete SEO Beginner Guide
Search engine optimization it is it refers to the technique that helps your website rank higher in organic or natural search results so what happens here let’s suppose here this is your website and now you want your website to be ranked on the first page of your Google search engine result page organically for this, you have to do search engine optimization.
So search engine optimization helps you to make your website more visible to the people who are looking for your product or services via a search engine when a user simply mentions their query on the search engine which is related to your product and services so search engines help your website visible to those people on the search engine.
You need to keep track of and understand
some amazing trends like what are the emerging trends here what are the new features in your search-related products and the tool that is your search console so you have to understand that you have to understand your audience that is how they behave what they want okay after getting knowledge about all these now you can do very good in your search engine optimization.
Search engine optimization is basically about understanding what people are searching for online we are doing keyword research in search engine optimization and with the help of this keyboard research here we understand like what people are searching for online is the word they are using the type of content they wish to consume.
knowing the answer to these questions will allow you to connect to the people who are searching online for the solution you offer then we use this particular keyword which we figure out with the help of keyword research we use this keyword in our website and we will try to rank our website on the Google search engine result page.
Why it is important for your business website to be listed on search engines
we have so many websites on the search engine so why it’s compulsory for your business what are the main benefits your business is getting when they rank on the search engines?
On Google alone, there are over 6 lakh 94 000 searches were conducted every second your website is not indexed on the Google
So in that case you are potentially missing out on 100 if not thousands of opportunities for someone to visit your website read your content and potentially
buy your product and services
So practicing SEO basics as well as a more advanced technique often can drastically improve your website’s ability to rank in the search engine and get found by your potential customers.
SEO is the most viable and cost-effective way to both understand and reach customers in the key moments that matter because, in the case of SEO we want to rank our website organically okay so for SEO, the advertisement cost you don’t need to spend the cost which you spend on the SEO is very less in comparison to your advertisement campaigns.
Search Engine Optimization increases organic visibility and high-quality website traffic
In the case of SEO here we do efforts in the way that our website is ranked on the Google search engine result page for this can improve your organic visibility leading to increased website traffic and is a monumental benefit of SEO.
search engine optimization is hyper-targeted and customer-centric because in the case of search engine optimization every research is conducted on the basis of your customer’s information your customers worry about whatever information they want to get whatever would the word they are using to search their particular information
An effective SEO strategy helps deliver your web pages to relevant audiences with relevant search queries.
SEO Offers impressive ROI
SEO offers impressive ROI which means seeing search engine visibility directly correlate to boosted web traffic and increase revenue making your return on investment one of the most significant SEO benefits for many companies that is also one of the reasons that we are doing it as soon as.
SEO improves credibility and interest
see what happened here when the user puts any query on Google let’s suppose Google is our most populated search engine and let’s suppose the user puts some query or some keyword on Google in that case they rely on Google will provide good quality and the relevant result to their users and that’s why they rely on their results so they click on the first or the second result which is provided by Google Because they trust the Google that the content which Google provides them at the higher ranking that must have good quality and that must be relevant to the work.
So trust is developed by search engine authority and a high-quality product or services that build credibility among visitors.
SEO provides 24×7 promotion
In that case here in case of your paid ads campaign, what happened here in case of paid ads campaign you have one budget here okay and your ad will showcase only till this particular budget will exist okay but once your budget is going to and in that case your ad is also not visible there in that case in case of SEO once you are doing an effort and once after putting some efforts if your website is ranked organically on Google, in that case, it is there 24 by second.
Your efforts do not stop after your work hour so SEO is unique because it allows your company to reach users while they are searching for you.
SEO targets the entire market funnel
Why I’m saying this because in the case of SEO the main pillar is content marketing whatever the content you deliver to your audiences their quality and their relevancy that is really important from a few point of view.
so content marketing is driven by SEO that includes a variety of content types targeting every stage of the marketing panel we have different stages in our marketing funnel first one is our awareness stage next our interest then we have consideration then we have conversion and then we have retention.
So what happened here in the case of SEO is we can create content to aware our audience generate interest in your product and services okay we can create our product and services contained in this way that they can consider our particular product and services and they change that they can be conversant now okay and we again target that type of content so that our users will available on my website for a long time they spend a lot of time and they do more and more purchasing from our website.
Seo reach your entire target audience
What does mean entire target means is that in one case you can target multiple problems, for example, let’s suppose we have one company that provides RO.
RO as a product and arrow as a service let’s suppose so in In that case we have two types of audiences there one who wants only the product second who wants only services and a third who want product and service support so we have three types of audiences here in that case what we can do with the help of SEO.
SEO is equally effective for companies targeting various audiences perhaps with the same services.
Seo optimize your user experience
User experience really matters a lot in the case of your search engine optimization because let’s suppose someone visits your website they just look at the content and if they are not found your quality and the relevant con content on your website, in that case, they immediately get back to your website.
in that case, your bounce rate is increasing here bounce rate means when someone visited your website and does nothing to click on your website that is known as bumps in that case if you have how high bounce rate here, that case, it will tell Google that the web page is not valuable for the user and often resulting in lower ranking
So our Google user expects to have her query answered in a moment.